What this is
The short version.
Outsourced copy usually reads like outsourced copy because the writer was handed a keyword, a word count and nothing else. What comes back is technically on-brief and says nothing a competitor could not also say.
Our writers sit in the same strategy conversations as the people running the campaigns. They know which objection loses the sale, which term the paid account has proved converts, and what the founder actually believes. That is the raw material a point of view is made from, and it does not survive a briefing form.
For search work the article is written against an intent rather than a keyword density, and structured so that a person and a language model can both extract the answer. Increasingly those are the same problem: being the source that gets quoted rather than the page that gets skimmed.
How it runs
Four steps,
in this order.
Listen
Strategy, sales objections, and how the business actually talks.
Frame
The intent the piece serves and the position it takes.
Write
Drafted by a person, with the evidence behind the claims.
Edit
Two rounds included, against the brief rather than against taste.
Before you ask
Asked, answered.
Is anything written by AI?
Drafting assistance is a tool much like a spell checker, but every piece is shaped, fact-checked and edited by a person before it reaches you. Unreviewed generated copy is precisely the undifferentiated writing this service exists to avoid.
How do you learn our tone of voice?
From what you already have — existing copy, sales calls, the way the founder explains the business to a stranger. Where there is no established voice, defining one is part of the first engagement.
How many revisions are included?
Two rounds. In practice most pieces need one, because the disagreements that cause endless revisions get settled at the brief stage rather than the draft stage.
Can you write about our industry?
We research properly and interview your subject-matter experts rather than pretending to be them. Technical accuracy comes from your side; clarity, structure and the argument come from ours.
Usually alongside
What tends to
come with it.
All nine sit under one roof, so these are the same team rather than three suppliers. See all nine.
SEO
Technical debt cleared first, then the content that actually earns the position. Slower to show than paid media, and we would rather say so up front than surprise you in month two.
Read moreE-mail marketing
Lifecycle flows that keep earning after the quarter’s ad spend stops
Read moreWebsites
Fast, accessible builds, launch-ready. The handover includes the training, so you are not back on a retainer to change a headline.
Read moreStart here
Brief us
once.
Thirty minutes, no deck required. Tell us the number you need to move and we’ll tell you what’s next.